Privacy Policy

AHundredThings, LLC (“AHundredThings”, “we”, “us”) is a local SEO service based in Las Vegas, Nevada. We help home-service businesses rank in the Google Maps top 3.

This Privacy Policy applies to information we collect about you when you visit ahundredthings.com, request a free ranking scan, book a call, buy a sprint, or otherwise contact us by email or phone (together, our “Services”). Below we explain how we collect, use, and share information about you, along with the choices you have.

We only collect information about you if we have a reason to do so: to provide our Services, to communicate with you, or to make our Services better.

Information you provide to us

• Contact and business information. When you request a free ranking scan or book a call, we ask for your name, business name, email address, phone number, service area, and a link to your Google Business Profile.
• Payment information. If you buy a sprint or a monthly plan, our payment processor collects your card details. We keep a record of what you bought and when, but we never see or store your full card number.
• Communications with us. When you email us, fill in a form, or speak with us on a call, we keep a copy of the conversation and any notes we take.

Information we collect automatically

• Log information. Like most websites, we collect the information browsers and servers typically make available: browser type, IP address, language, referring site, and the date and time of each request. Our hosting provider (Vercel) and our asset network (Cloudflare) record these logs on our behalf.
• Usage information. We use PostHog to understand how visitors use the site. PostHog records how you scroll, click, and move around pages, and builds session replays and heatmaps from that. The text you type into forms is masked before it leaves your browser. This data is sent through our own domain to PostHog, which stores it on our behalf.
• Location information. We may determine the approximate location of your device from your IP address, for example to see how many visitors come from the Las Vegas valley.
• Information from cookies. A cookie is a small string of information a website stores on your device. Our analytics (PostHog) sets one first-party cookie; we do not place third-party advertising cookies or pixel scripts on your browser:

Lifetimes are set by the providers and may change; their current policies are linked in section 9. To measure our advertising we send Meta a limited set of conversion events (such as a page view or a booked call) from our servers rather than from your browser, along with the page URL, your IP address, browser type, and — if you arrived from a Meta ad — the ad click ID. We store that click ID in your browser's local storage for up to 90 days so a later booking can be attributed to the same ad click. When you book a call, we also share normalized, SHA-256-hashed versions of the email address and first and last names you provide through Cal.com with PostHog and Meta for conversion matching. Missing names are omitted. These hashes are identifiers that can be matched to an account; they are not anonymous. We do not put your raw email or name in these analytics events. This “server-side” setup means our site sets no Meta cookies and loads no Meta scripts on the landing page. Cal.com's booking service has its own analytics integrations, including a Meta pixel, which may operate when you open the booker or visit its hosted page.

We use information about you for the purposes listed below:

• To provide our Services. For example, to run your free ranking scan, deliver the sprint, process payments, and send you your results.
• To improve our Services. For example, by looking at which pages visitors read and where they get stuck so we can make the site clearer.
• To market our Services and measure our marketing. For example, by showing ads on Meta platforms to people who visited this site and by measuring how many of them requested a scan.
• To protect our Services. For example, by detecting abuse, spam, or security incidents, and complying with our legal obligations.
• To communicate with you. For example, by replying to your enquiry, sending scan results, or occasionally sharing tips about local SEO. You can opt out of marketing emails at any time; we will still send you messages about work you have paid for.

We share information about you in limited circumstances, and with appropriate safeguards on your privacy:

• Third-party vendors. We share information with vendors who need it to provide their services to us: PostHog (analytics and session replay), Meta Platforms (server-side advertising measurement), Vercel (hosting), Cloudflare (asset delivery), our payment processor, and the email and scheduling tools we use to talk to you.
• Legal and regulatory requirements. We may disclose information in response to a subpoena, court order, or other governmental request.
• To protect rights, property, and others. We may disclose information when we believe in good faith that it is reasonably necessary to protect the property or rights of AHundredThings, third parties, or the public at large.
• Business transfers. If AHundredThings is acquired or merges with another company, your information would likely be one of the assets transferred. This policy would continue to apply.
• With your consent. We may share information with your consent or at your direction, for example when you ask us to update your Google Business Profile.
• Aggregated or de-identified information. We may share information that can no longer reasonably be used to identify you, such as overall site statistics.

We do not sell your personal information.

We generally discard information about you when it is no longer needed for the purposes for which we collect and use it, and we are not legally required to keep it.

• Web server logs kept by our hosting provider are retained for roughly 30 days.
• PostHog keeps session recordings for up to 90 days before they are automatically deleted; analytics events are kept while we use PostHog to run the site.
• Meta keeps the conversion events we send it according to its own data policy, linked below.
• Enquiry emails, scan results, and client records are kept for as long as we work together and for any period afterwards that tax or other laws require.

While no online service is 100% secure, we work hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so. Our site is served over HTTPS, and access to the tools that hold your information is limited to the people who need it.

You have several choices available when it comes to information about you:

• Limit the information you provide. You can browse the site without giving us anything. We only need contact details if you want a scan or a call.
• Opt out of marketing emails. Follow the unsubscribe link in any marketing email, or just reply and tell us.
• Control cookies in your browser. You can set your browser to remove or reject cookies before using our site. The site works without them.
• Control Meta advertising. You can adjust how Meta uses data from sites like ours in your ad preferences and activity off Meta technologies settings.
• Ask us. Email hello@ahundredthings.com to see, correct, or delete the information we hold about you.

Depending on where you live, you may have rights regarding your personal information, such as the right to access, correct, delete, or receive a copy of it, and to opt out of certain uses. Several US states grant these rights by law.

To exercise any of them, email hello@ahundredthings.com. We may ask you to confirm your identity before we act, and we will respond within the time required by law. If we decline a request, we will tell you why, and you can appeal by replying to our decision.

PostHog provides the analytics and session-replay service described above, acting as our processor; it does not use your data for its own purposes. Meta receives the server-side conversion events described above and may match them to your Meta account to measure our ads and, in Meta’s case, build a profile used to show you ads across other websites and apps. This Privacy Policy only covers the collection of information by AHundredThings, not by these providers. Their practices are described in the Meta Privacy Policy and the PostHog Privacy Policy.

Our Services are for businesses and are not directed at anyone under 18. We do not knowingly collect personal information from children. If you believe a child has given us information, email hello@ahundredthings.com and we will delete it.

Although most changes are likely to be minor, we may change this Privacy Policy from time to time. When we do, we will post the updated policy here and change the “last updated” date at the top. For material changes we may also email you if we have your address. Your continued use of our Services after a change means you accept the updated policy.

If you have a question about this Privacy Policy or want to exercise any of the rights above, email us at hello@ahundredthings.com. AHundredThings, LLC, Las Vegas, Nevada.